There are over 100, if not 1000, different KPI to choose between for measuring your companies performance. Therefore, it is understandable that choosing the right KPIs can be difficult, since not all KPIs are the same.
Key Performance Indicators (KPIs) are the critical indicators of progress toward a companies goal. KPIs give a clear focus for operational and strategic improvement, that create an analytical basis for decision making, and help focus awareness on what matters most.
It can be a massive benefit for the organizational growth to track the right KPIs. Choosing the right KPIs is crucial since they should represent the companies goals and encourage employees to reach them.
Today we have gathered the 100 most important KPIs for five different departments:
- Sales
- Marketing
- Support
- Finance
- Development
A six category could be Project Management, but this one often uses and mixes KPIs from the categories mentioned above.
Sales KPIs:
1. Monthly sales growth
2. MRR
3. Number of sales qualified leads (SQLs)
4. Sales per rep
5. Lead-to-sale conversion rate
6. Average conversion time
7. Cost per lead
8. Lead-to-close rate
9. Churn
10. Number of monthly sales demos
11. Monthly sales quota attainment
12. Monthly sales quota attainment (per rep)
13. Number of new customers
14. Number of cold calls completed
15. Customer lifetime value
16. Monthly new leads
17. Monthly new customers
18. Number of expansions
19. Number of first-time meetings
20. Total meetings
21. Average deal size
22. Customer engagement level
Marketing KPIs:
23. Monthly new leads
24. Number of marketing qualified leads (MQLs)
25. Number of sales qualified leads (SQLs)
26. Cost per lead
27. Cost per conversion
28. Cost per conversion (by channel)
29. Average conversion time
30. Retention rate
31. Attrition rate
32. Monthly website traffic
33. Organic search traffic
34. Visits (per channel)
35. Average time spent on page
36. Click-through-rate
37. Number of impressions
38. Leads from organic search
39. Conversion rate per keyword
40. Google page rank
41. Leads from paid ads
42. Conversions from paid ads
43. Leads from social media
44. Conversions from social media
45. Number of blog visits (daily, monthly, etc.)
46. Number of page views
47. Number of sessions
48. Bounce rate
49. Social media mentions
50. ROI (per content type)
51. Number of blogs published (monthly)
52. Number of eBooks published (monthly)
53. Number of PDFs published (monthly)
54. Number of infographics published (monthly)
Financial KPIs:
55. MRR
56. Net profit margin
57. Gross profit margin
58. Operating cash flow
59. Current ratio
60. Quick ratio/Acid test
61. Working capital
62. Current accounts receivable
63. Current accounts payable
64. Accounts receivable turnover
65. Accounts payable turnover
66. Budget variance
67. Line items in budget
68. Budget creation cycle time
69. Payroll headcount ratio
70. Debt to equity ratio
71. Return on equity
72. Cost of managing business
73. Resource utilization
74. Internal audit cycle time
75. Finance error report
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Support KPIs:
76. Number of Support Tickets
77. Customer Retention Rate (CRR)
78. Customer Satisfaction Score (CSAT)
79. First Contact Resolution (FCR)
80. Average Resolution Time (ART)
81. Cost per conversation
82. Net Promoter Score (NPS
83. Customer Effort Score (CES)
84. Abandoned call rates
85. First Response Time (FRT)
86. Average Reply Time
87. Top Agents
88. SERVQUAL
89. Employee Engagement
90. Number of acquired reviews
91. Number of knowledge base articles
Development KPIs:
92. Number of bug fixes
93. Issues closed
94. Pull requests
95. Lead time
96. Code churn
97. Defect removal efficiency
98. Velocity
99. Total number of bugs
100.Bugs by feature
That's it, want even more KPIs? Then head over to our KPI-library.
CHRISTOPHER MADSEN
Marketing Automation Manager
