Plecto Accompanies "Shark Tank" Menswear Startup on its 300% Growth Rate

Company Background

Since it was founded in 2014 by three friends from Aalborg, Shaping New Tomorrow has made its mark as one of Denmark's most revolutionary fashion brands. With its range of comfortable, timeless menswear, SNT has consistently demonstrated a commitment to the highest quality possible. Besides being featured on "Løvens Hule"—the Danish version of "Shark Tank"—SNT is the official travel wear partner of DBU (the Danish national men's soccer team), and a collaborator with several other influencers, actors, and athletes. SNT operates stores across Denmark, as well as in Germany and Sweden.

Challenge: First "Shark Tank," then...dashboards?

In 2018, Shaping New Tomorrow appeared on the Shark Tank program on Danish national TV, and the appearance caught the media and consumers' attention.

The company afterward experienced a rapid growth journey boosting both revenue and profits every month. Kasper Ulrich, CEO, and co-founder of Shaping New Tomorrow elaborates the company's key value propositions:

“Shaping New tomorrow is an innovative menswear concept, making it easy to look and feel good. We infuse the highest level of comfort into our classic, tailored clothing.”

Like other leaders, Kasper always works to improve performance and keep his team motivated. And this was why he turned to Plecto—to get a complete overview of the numbers and use data insights to improve motivation and performance.

Solution: A cross-department collaboration

With both retail stores and an e-commerce webshop, Shaping New Tomorrow came to discover that Plecto is a great tool to boost performance and motivation across departments. In both their flagship store in Aalborg and in their newest store in the heart of Copenhagen's fashionable district, the management team uses Plecto to give a wide-ranging business overview and boost employee performance.

“In our stores, we use Plecto for motivation of the employees and to increase their sales level," Kasper says. "We look at their average basket value, conversion rate, and so on.”

With Plecto, Shaping New Tomorrow can customize their visualizations to match needs at both the department and indvidual levels. Therefore, it makes sense that Plecto is also used in the customer care department.

“In our customer care department, we have a totally different dashboard, where we look at average resolution time, average reply time, and the satisfaction scores distributed on different channels such as phone and chat," Kasper says.

As a leader, Kasper knows that motivated and engaged employees are the foundation of any successful company, which is why Shaping New Tomorrow uses Plecto to support their work and maintain a high level of employee satisfaction.

“We use gamification in the customer care department. Once the agents get a custom set amount of great reviews, we use notifications and achievements," he says. "This is a fun way to implement motivation for our employees.”

Results: Visible, available, and motivating data insights

Seeking to reach ambitious results, Plecto has become an essential tool to support the work in Shaping New Tomorrow.

“Our customer satisfaction is extremely important for us, which is one of the reasons why we have Plecto in our customer service," Kasper says. "Our customer satisfaction score has an average of 99%, which we are extremely proud of, and we are planning to get the 100% next month.”

Not many companies have experienced the same growth Shaping New Tomorrow has had in past years, and the team has no plans to stop here. Shaping New Tomorrow is aiming for the stars with extreme growth rates projected in all important areas.

“With Plecto, our data is now visible, available, and motivating for all employees. Our company grew more than 1000% last year, and we are growing more than 300% this year. Last year we were five employees, this year we are 30, and next year we will be 60. I would definitely recommend Plecto to anyone who is to scale up their company.”

Shoot for the stars with Plecto

Want to enjoy visual, simple channel and call data that drives customer satisfaction and more sales, like Shaping New Tomorrow?

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Here are your quick links to the resources of Shaping New Tomorrow's winning formula:

Start skyrocketing your sales team's performance | Plecto

Elevate the performance of your customer service team with dashboard visualization | Plecto

Real-Time Plecto Retail Dashboards

*Disclaimer:
We are committed to data privacy. All dashboard images in this blog post have been provided by our customer, REMA 1000. Names, identification photos, and some data have been altered for security. Plecto does not access customer dashboards without written consent.