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Custom Facebook Ads dashboards

Create custom-made Facebook Ads dashboards to track your paid social media marketing KPIs and metrics. Visualize all your Facebook Business Manager data on Plecto dashboards and focus on things you find important.

Dashboard Example - Facebook
Facebook Ads
+
Plecto

Partner website

business.facebook.com

About Facebook Ads

Facebook ads help you with digital marketing by communicating with people in familiar ways on the social media platform Facebook. By using Facebook ads you have the opportunity to talk to more than one 1.3 billion people.

Additional help

help.plecto.com/facebook-ads

Tier

Bronze

Create real-time Facebook Ads dashboards with Plecto

Keep track of your Facebook Business Manager account with Plecto's real-time dashboards and reports. Get a complete overview of your KPIs on different levels – campaigns, ad groups, or ads – and get clear metrics to make actionable, data-driven insights.

With Plecto, you can take your KPI-tracking setup to the next level and combine Facebook data with services like Google Analytics and Salesforce to build dashboards that show exactly how much you spend on each activity.

Display your KPIs on TV screens across the office, on your computer, or access them from your mobile device, thanks to our iOS and Android apps.

What types of data can you import from Facebook Ads?

Ads

Our Facebook Ad integration gives you the opportunity to breakdown the data you get, so you only have to see the important things. We split the information up into two different breakdowns. One focuses on the demographic and the other focuses on the action your target group takes. You can combine your data across breakdowns. For example, you can choose to only see the age of your target audience living in Denmark and who clicked on your ad.

Breakdowns:
Age, Country, Device platform, City, Gender, Impressions device, Publisher Platform and Region.

Action Breakdowns:
Destination, Device, Reaction, Target ID, Type

Update frequency
Every 15m

Default date field
date_start

Supports custom fields?
No

Supports automatic registration deletion?
No

Supports relations? (BETA)
No

Page Engagements

This data type allows you to see your page engagements statistics - these can be metrics like impressions, views, video views, likes, posts impressions.

Update frequency
Every 8h

Supports custom fields?
No

Supports automatic registration deletion?
No

Supports relations? (BETA)
No

Page Likes

Thanks to our Facebook Page Likes integration, you can be up to date with your page likes split by different breakdowns.

Possible breakdowns:
Gender & Age, Country, Language, City.

Update frequency
Every 8h

Supports custom fields?
No

Supports automatic registration deletion?
No

Supports relations? (BETA)
No

Posts Engagements

Posts Engagements allows you to see how many clicks, impressions or engaged users each of your Facebook posts got. List of possible metrics also include (but is not limited to): post reactions (how many users reacted with like, love, sad or angry faces on your posts), post impressions - unique/paid/organic/viral/nonviral, post negative feedback.

Update frequency
Every 8h

Supports custom fields?
No

Supports automatic registration deletion?
No

Supports relations? (BETA)
No

Ads

Update frequency
Every 15m

Supports custom fields?
No

Supports automatic registration deletion?
No

Supports relations? (BETA)
No

Pre-built Facebook Ads KPIs

Browse our extensive library of pre-built Facebook Ads KPIs or customize and create your own.

CPI_new_test

Cost per Impression 🎯

The cost a company pays for every impression their ad gets.

Ad Spend per Won Deal

Ad Spend per Won Deal 🎯

Measures your ad expenditure in relation to Won Deals.

number of ad clicks.png

Number of Ad Clicks 🎯

Number of times one of your shown ads has received a click from your audience.

ad spend per new deal header.png

Ad Spend per New Deal 🎯

The average cost of advertising per new customer won.

number of ad impressions header.png

Number of Ad Impressions

Times your ad is seen by an audience on a specific platform.

Ad spend per new order widget.png

Ad Spend per New Order 💰

The average cost of advertising for every new order.

number of ad conversions header.png

Number of Ad Conversions 🎯

Number of people that carry out a certain action after seeing your ad.

Ads Click Through Rate

Ads Click-through Rate 🎯

Percentage of the people who see your ad that actually click on it.

Total Ad Spend

Total Ad Spend

Updated amount that has been spent on ads in the last period.

Formula

Don't see the KPI you are looking for?

Build your own KPIs to use for custom widgets with our easy-to-use formula editor.

fb_logo_small_red_400procent.jpg

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Discover how, to manage its expanding operations, Förebygg implemented Plecto's real-time data platform, which streamlined data collection, automated dashboards, and motivated its teams through centralized performance tracking and contests.

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How it works

1. Connect your data sources

One-click real-time integration with our dashboards to the most popular CRM, support and other business systems.

See our integrations

2. Build dashboards

Use our prebuilt KPI dashboards or customize your own by using formulas to calculate more advanced metrics.

Learn more about our dashboards

3. Boost team performance

Share real-time insights with your team and boost performance by 20% with visualizing data on dashboards.

Read our customer stories

Boost performance with real-time insights

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