The Value of New Orders displays how much the last customer spent on your website, or how much you earned at a discrete point in time. You’ll therefore have real-time data from the specific period (day, week, month, etc.) you choose to measure. This KPI is relevant for use by your finance team, but sales and marketing departments will probably find it useful as well.
Meanwhile, the Average Order Value displays the average amount customers spend on new orders on your website. This KPI thus provides an idea of the budget your consumer base is willing to spend on your products. As with New Order Value, Average Order Value is a particularly important metric for your finance team to track, though sales and marketing departments will also find it valuable.
Both of these metrics are helpful in offering a more complete understanding of customer behavior when they interact with your brand or products. With the knowledge these KPIs provide, you can more accurately design your business strategy depending on whether you want to maintain or increase these figures in the future.
