The Conversion Rate of Sessions to Orders compares the number of people that visit your website to the ones that buy / subscribe to a product sold on it.
This is a relevant KPI for your marketing, sales, and web development teams to monitor.
KPI Example
What is the Conversion Rate of Sessions to Orders?
Why is the Conversion Rate of Sessions to Orders important?
The Conversion Rate of Sessions to Orders is important because it tells you whether your website is persuasive to potential customers, and if its calls to action are working or not.
A low rate of conversions means that many are visiting your website but few are actually buying the product you sell. If this is the case, there are probably some changes you need to make on your website to make it more attractive to potential buyers.
Calculating Sessions to Orders Conversion Rate
How to increase Sessions to Orders Conversion Rate
The best way to increase your session-order conversion rate is to make your website UX (user experience) as intuitive as possible. If your website isn’t user-friendly, visitors will struggle with even basic navigation such as completing the checkout flow.
Other times, however, a low session-order conversion rate might be due to a lack of quality or quantity of your ad content. There are many other reasons that might cause a visitor to leave your website without buying, but there are also some KPIs that can help you identify these reasons more easily, such as Cart Abandonment Rate and Pageviews per Visit.
Other KPIs similar to Conversion Rate of Sessions to Orders include:
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