Why is the Cost per Resolution important?
Cost per Resolution is important because it allows functions in a manner similar to ROI (return on investment). Are your support team’s expenditures worth the effort it takes to resolve each of your customer enquiries? This is the central question that Cost per Resolution answers.
We can evaluate Cost per Resolution in four ways:
High expense, high efficiency
Your support team is well-invested and operating at peak performance, but there could be a possibility of cutting extraneous costs.
Low expense, high efficiency
This might appear the most ideal scenario, but the danger here lies in your support team becoming overworked.
High expense, low efficiency
In this situation, something is clearly wrong: your results aren't reflecting your high monetary investment.
Low expense, low efficiency
A too-low investment in your support team, coupled with inefficiency, indicates a lack of care for customer satisfaction.
While reducing the Cost per Resolution appears to be an ideal path to follow, there’s a real danger that cost-cutting will result in a far lower quality of service for your customers–and a far higher degree of stress for your support team employees.