Number of Booked Meetings gives an overview of the number of pending meetings in a given time period. Any department or team can benefit from using this KPI widget, but it will be particularly useful for the sales department, who can use it to keep track of meetings with potential clients.
KPI Example
What is the Number of Booked Meetings?
Why is the Number of Booked Meetings important?
The Number of Booked Meetings KPI can be helpful in organizing your day, so that you can maximize your working hours and streamline your agenda.
From a broader perspective, Number of Booked Meetings can allow you to track the success of sales campaigns. As meetings tend to occur only after a prolonged period of emails and phone calls, keeping track of this important step in the customer acquisition process will allow you to see how successful you are in attracting leads–and attaining your goals.
How to book more meetings
Booking more meetings goes hand-in-hand with attracting leads, so the techniques to attract both will be similar. Indeed, securing a meeting is one of the preliminary steps in obtaining a lead, who will ideally go on to be a full-fledged client. Here are some vital components of booking more meetings:
Persistence is key.
Always, always follow up! Five is the magic number when it comes to email responses–simply sending one or two emails and hoping for the best usually won’t cut it.
Practice outreach.
Use a variety of channels to communicate with your leads, including LinkedIn, other social media platforms, and targeted ad campaigns. Establishing multiple channels of communication will allow backup means of communication in case one fails.
Establish social rapport.
In this broad category, you’re doing what it takes to win favor from others, and using this rapport to market your product to leads. This can mean obtaining referrals and endorsements from other leaders or experts in your field; offering free merchandise, trials or consultations to potential customers; creating partnerships with other businesses; and disseminating case studies of successful uses of your products or services.
Because the Booked Meetings KPI is an important component of revenue generation, check out these other, related KPIs:
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