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Company Background
Animal Protection Denmark (Dyrenes Beskyttelse), founded in 1875, is one of Denmark's leading animal-rights advocacy groups. Its activity occurs primarily through projects and networking across the European and international levels. Animal Protection Denmark collaborates with 70 other similar groups in over 24 countries, with a special focus on lobbying in the European Parliament. Closer to home, Animal Protection Denmark works for the welfare of abandoned animals, knowledge of animal welfare, and sustainable food production, among other projects—all in service of its vision of helping animals in need, stopping animal abuse and fighting for a respectful and sustainable relationship between animals, humans and nature.
Challenge: A wish for increased engagement, motivation and performance
When Yasar Mehmood started as Head of the Telemarketing Department at Animal Protection Denmark in 2017, an important goal for him was to ensure employee satisfaction and make it fun to go to work. While there's no doubt that creating a sustainable relationship between animals and humans is good, Yasar discovered a culture challenge at hand.
“When I joined Animal Protection Denmark, the telemarketing team had no dashboard giving the team insights to their sales performance," he says.
"Although there was a whiteboard, the agents were afraid to take responsibility and share their success stories when signing up a new member. The employees had no insights into their own and team performance, and nobody celebrated the daily, weekly, and monthly wins.”
Yasar wanted to better engagement and motivation, and make it easy for employees to take responsibility for their work, all of what he hoped would create a healthy team atmosphere and a fun work environment. With this in mind, he turned to Plecto.
"Plecto showed out to be an extraordinary, effective, and flexible tool which has brought us a lot of value both financially and for the motivation, employee satisfaction, and the culture in general."
Solution: Gamification and a real-time sales overview
Yasar wanted to ensure all employees were on board when debuting a workplace with an increased focus on performance and gamification.
“It was crucial for me to make sure that the employees were on board. You can’t make the most out of a new tool if the whole team isn’t with you," he says. "I wished to make sure that they wanted to take responsibility for their own performance.”
As the atmosphere was not geared to this new focus, he began by using the whiteboards already in place. He used pictures of the employees and magnets to showcase the sales KPIs, establishing a basic understanding of what KPIs were most important.
“In 2017, showcasing sales statistics on a screen in the office would have been received negatively. I included the employees in the process, and asked them where they wanted to take the department," he says. "We needed to make transparency and visibility normal in the company, which was why we used pictures of the employees to showcase individual performance.
"Once this new understanding of performance and KPIs was established, together with the employees, we found that a dashboard solution would increase engagement and motivation—all of what would help us fulfill our purpose to help animals in need, and create a sustainable relationship between animals, humans, and nature.”
